Steve Bennett blogs

…about maps, open data, Git, and other tech.

Tag Archives: one-click purchasing

Why is buying stuff from eBay so complicated?

So you’ve found the thing you want, and you already have both an eBay account and a PayPal account. You don’t want to do anything complicated – send this item to me, and charge my (already stored) card appropriately.

  1. Click Buy it Now
  2. Sign in
  3. Click Commit to Buy
  4. Click Pay Now
  5. Click Continue
  6. Sign in again (Paypal this time)
  7. Click Continue (confirming payment type?)
  8. Click Confirm Payment
In other words, “I’d like to buy this. Yes. Yes. Yes. Yes. Yes.” Maybe there was more genius to Amazon’s one-click purchasing than I thought.